Test everything, optimize revenue
Run sophisticated split tests on pricing, copy, design, and offers. Get statistical significance in days, not months. Unlimited concurrent tests with auto-winner selection.
Powerful testing capabilities
Everything you need to run professional A/B tests that actually move the needle.
Unlimited Concurrent Tests
Run as many A/B tests as you want simultaneously. No limits on variants or test duration.
Statistical Significance Tracking
Get real-time confidence levels and statistical significance. Know when your results are reliable.
Multi-Variant Testing
Test more than just A vs B. Run A/B/C/D tests with up to 10 variants per experiment.
Auto-Winner Selection
Automatically declare winners when statistical significance is reached. No manual monitoring required.
Segmented Testing
Test different variants for different user segments. New users vs returning, iOS vs Android, etc.
Safe Rollouts
Gradual rollouts with automatic rollback if metrics drop. Protect your revenue while testing.
What can you test?
From pricing to design, test every element that impacts your conversion rate.
Pricing Tests
Test different price points, subscription models, and payment options
Examples:
- $4.99 vs $9.99
- Monthly vs Annual
- Free trial length
Copy & Messaging
Test headlines, descriptions, and call-to-action buttons
Examples:
- Headline variations
- CTA button text
- Feature descriptions
Design & Layout
Test colors, layouts, button placement, and visual elements
Examples:
- Button colors
- Layout changes
- Image placement
Offers & Promotions
Test different discounts, free trials, and promotional messages
Examples:
- Discount percentages
- Trial periods
- Bonus features
How A/B testing works
Set up your first test in minutes and start seeing results immediately.
Create Variants
Design different versions of your paywall, pricing, or copy using our visual editor.
Set Traffic Split
Choose how to split traffic between variants. 50/50, 80/20, or custom percentages.
Monitor Results
Watch real-time metrics and statistical significance. Get alerts when winners emerge.
Auto-Deploy Winner
Automatically deploy the winning variant to 100% of users when significance is reached.
Real results from real customers
See how companies use A/B testing to increase revenue.
"Testing different pricing tiers helped us find the sweet spot. Our $9.99 tier outperformed $4.99 by 47%."
"Changing our CTA from 'Subscribe' to 'Start Free Trial' increased conversions by 23% in just one week."
"Testing 7-day vs 14-day free trials showed 7-day trials convert 31% better. Simple change, huge impact."
Ready to start testing?
Join 4,000+ apps using SplitWall's A/B testing engine to optimize their revenue.