How FitnessApp achieved 5x MRR growth
From $50K to $250K MRR in 6 months using SplitWall's intelligent paywall optimization and A/B testing features.
Key Results
About FitnessApp
FitnessApp is a leading health and fitness mobile application with over 2 million active users. The app offers personalized workout plans, nutrition tracking, and progress monitoring features.
The Challenge
- Low subscription conversion rate (2.1%)
- High churn rate (8.5% monthly)
- Poor paywall design and placement
- No A/B testing capabilities
- Limited analytics insights
The Solution
How FitnessApp implemented SplitWall to transform their monetization strategy.
Implementation Steps
- Implemented SplitWall's visual paywall builder
- A/B tested 12 different paywall designs
- Optimized pricing tiers and offers
- Added achievement-based paywall triggers
- Implemented smart segmentation strategies
Key Features Used
6-Month Journey
A detailed timeline of how FitnessApp achieved 5x MRR growth.
Month 1
Initial SetupIntegrated SplitWall SDK and created first paywall designs
Result: Baseline metrics established
Month 2-3
A/B Testing PhaseTested 12 different paywall designs and pricing strategies
Result: Found optimal design increased conversion by 180%
Month 4-5
OptimizationImplemented achievement-based triggers and segmentation
Result: Conversion rate improved to 6.8%
Month 6
Scale & GrowthRolled out optimized paywalls to all users
Result: Achieved 5x MRR growth target
The Results
Measurable impact on revenue, conversion, and user experience.
"SplitWall helped us increase our subscription revenue by 340% in just 3 months. The A/B testing features are game-changing. We can now test and iterate on our monetization strategy in real-time."
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