How MeditationPro went from $0 to $2M ARR
From a free meditation app to $2M ARR in 18 months using SplitWall's freemium optimization and user segmentation features.
Key Results
About MeditationPro
MeditationPro is a mindfulness and meditation app that helps users reduce stress, improve focus, and build healthy habits. The app offers guided meditations, breathing exercises, and sleep stories.
The Challenge
- Free app with no monetization strategy
- High user acquisition costs
- Low user engagement and retention
- No clear path to revenue
- Competitive meditation app market
The Solution
How MeditationPro implemented SplitWall to create a successful freemium model.
Implementation Steps
- Implemented freemium model with SplitWall
- Created tiered subscription plans
- Added premium meditation content
- Implemented user segmentation strategies
- Optimized paywall timing and placement
Key Features Used
18-Month Journey
A detailed timeline of how MeditationPro achieved $2M ARR.
Months 1-3
FoundationIntegrated SplitWall and created freemium model with basic premium features
Result: First $10K MRR achieved
Months 4-6
Content StrategyAdded premium meditation content and expert-led sessions
Result: Conversion rate improved to 8%
Months 7-12
OptimizationA/B tested paywall designs and implemented smart segmentation
Result: Reached $500K ARR milestone
Months 13-18
Scale & GrowthLaunched advanced features and expanded content library
Result: Achieved $2M ARR target
The Results
Measurable impact on revenue, user engagement, and business growth.
"The no-code paywall builder saved us months of development time. We can now test and iterate on our monetization strategy in real-time. SplitWall helped us go from a free app to $2M ARR in just 18 months."
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